A new series of pictorial definitive Newfoundland stamps was introduced, beginning in 1928. Due to the re-engraving of many of the designs in 1929, and the fact that the stamps were printed on different types of paper throughout their period of use, this basic series evolved into quite a large number of cataloged varieties.
The fifteen pictorial definitive Newfoundland stamps shown above were first issued on January 3, 1928. These new stamps are engraved, and they are printed on unwatermarked paper.
The listing details and descriptions of these new Newfoundland stamps follow:
1 C. (1928 - Scott #145) - Map of Newfoundland & Labrador.
2 C. (1928 - Scott #146) - Steamship "Caribou".
3 C. (1928 - Scott #147) - Queen Mary and King George V.
4 C. (1928 - Scott #148) - Prince of Wales (King Edward VIII).
5 C. (1928 - Scott #149) - Express train.
6 C. (1928 - Scott #150) - Newfoundland Hotel, St. John's.
8 C. (1928 - Scott #151) - Heart's Content.
9 C. (1928 - Scott #152) - Cabot Tower, St. John's.
10 C. (1928 - Scott #153) - War Memorial, St. John's.
12 C. (1928 - Scott #154) - General Post Office, St. John's.
14 C. (1928 - Scott #155) - Cabot Tower, St. John's.
15 C. (1928 - Scott #156) - First non-stop trans-Atlantic flight.
20 C. (1928 - Scott #157) - Colonial Building, St. John's.
28 C. (1928 - Scott #158) - General Post Office, St. John's.
30 C. (1928 - Scott #159) - Grand Falls, Labrador.
Eleven of the fifteen 1928 pictorial definitive Newfoundland stampswerere-engraved and re-issued between 1929 and 1931.
The differences between original designs and the re-engraved designs of these Newfoundland stamps are described in the table below.
01 C. - 1928 Issue: Lines of engraving are thinner and the impression is clearer. "C. BAULD" is above "C. NORMAN".
01 C. - Re-engraved: Lines of engraving are not as clear. "C. NORMAN" is above "C. BAULD".
02 C. - 1928 Issue: The "D" of "NEWFOUNDLAND" is 1 mm from the scroll at the right. The flag at the stern is lower than the top of the boat davit.
02 C. - Re-engraved: The "D" of "NEWFOUNDLAND" is 1/2 mm from the scroll at the right. The flag at the stern rises above the davits.
03 C. - 1928 Issue: The pearls at the top of the crown, the jewels of the tiara, and the pillars flanking the portraits are all unshaded. The tablet behind "THREE and "CENTS" have crossed shading lines.
03 C. - Re-engraved: There are small curved lines inside the pearls, the jewels of the tiara are a solid color, and the pillars have vertical shading lines. The tablet behind "THREE" and "CENTS" have horizontal shading lines.
04 C. - 1928 Issue: The figures "4" have shading of horizontal and diagonal lines. There are six circles at each side of the portrait.
04 C. - Re-engraved: The figures "4" have horizontal shading lines only. There are five roses at each side of the portrait.
05 C. - 1928 Issue: The crossbars of the telegraph pole are just clear of the frame line at the left. The ornaments beside and below the figures "5" end in small scrolls and a small spur.
05 C. - Re-engraved: The crossbars of the telegraph pole touch the frame line at the left. The spurs are omitted.
06 C. - 1928 Issue: There is a period after "JOHNS". The numerals in the lower corners are 1 1/4 mm wide.
06 C. - Re-engraved: The columns at right and left of the picture have wavy outlines on the inner sides. There is no period after "JOHNS". The numerals in the lower corners are 1 1/2 mm wide.
08 C. - 1928 Issue: Clear impression. Three horizontal lines above "EIGHT CENTS" and four berries on the laurel branch at the right side.
08 C. - Re-engraved: Blurred impression. Two horizontal lines above "EIGHT CENTS" and three berries on the laurel branch at the right side.
10 C. - 1928 Issue: Period after "ST. JOHN'S". In the inside of the "0" at the right, there are three vertical lines. The torch at the left side terminates in a single tongue of flame.
10 C. - Re-engraved: No period after "ST. JOHN'S". The letters of "TEN CENTS" are slightly larger and in the inside of the "0" at the right, there are two vertical lines. The torch at the left side terminates in two tongues of flame.
15 C. - 1928 Issue: The "N" of "NEWFOUNDLAND" is 1 1/2 mm from the frame line. The "L" of "LEAVING" is under the first "A" of "AIRPLANE", and the apostrophe in "JOHN'S" breaks the first line above it.
15 C. - Re-engraved: The "N" of "NEWFOUNDLAND" is 1 mm from the frame line. The "L" of "LEAVING" is under the "T" of "FIRST", and the apostrophe in "JOHN'S" does not touch the line above it.
20 C. - 1928 Issue: The points of the "W" of "NEWFOUNDLAND" are truncated. The "O" is wide and nearly round. The columns that form the dies of the frame have a shading of evenly spaced horizontal lines at their inner sides.
20 C. - Re-engraved: The points of the "W" of "NEWFOUNDLAND" form sharp angles. The "O" is narrow and has a small opening. Many lines have been added to the inner sides of the columns, making them look almost solid.
30 C. - 1928 Issue: Size 19 1/4 x 24 1/2 mm. At the outer side of the right column, there are three strong and two faint vertical lines. There is a faint period after "FALLS".
30 C. - Re-engraved: Size 19 x 25 mm. Clear period after "FALLS". Many of the small shading lines of the design have been deepened, making the whole stamp appear darker.
Between 1929 and 1931, these re-engraved Newfoundland stamps were printed both on unwatermarked paper and on paper with WMK 214 - the Arms of Newfoundland.
The listing details of the re-engraved unwatermarked Newfoundland stamps are as follows:
1 C. (1929 - Scott #163) - Map of Newfoundland & Labrador.
2 C. (1929 - Scott #163) - Steamship "Caribou".
3 C. (1929 - Scott #165) - Queen Mary and King George V.
4 C. (1929 - Scott #166) - Prince of Wales (King Edward VIII).
5 C. (1929 - Scott #167) - Express train.
6 C. (1929 - Scott #168) - Newfoundland Hotel, St. John's.
10 C. (1929 - Scott #169) - War Memorial, St. John's.
15 C. (1930 - Scott #170) - First non-stop trans-Atlantic flight.
20 C. (1931 - Scott #171) - Colonial Building, St. John's.
The listing details of the re-engraved watermarked Newfoundland stamps are as follows:
1 C. (1931 - Scott #172) - Map of Newfoundland & Labrador.
2 C. (1931 - Scott #173) - Steamship "Caribou".
3 C. (1931 - Scott #174) - Queen Mary and King George V.
4 C. (1931 - Scott #175) - Prince of Wales (King Edward VIII).
5 C. (1931 - Scott #176) - Express train.
6 C. (1931 - Scott #177) - Newfoundland Hotel, St. John's.
8 C. (1931 - Scott #178) - Heart's Content.
10 C. (1931 - Scott #179) - War Memorial, St. John's.
15 C. (1931 - Scott #180) - First non-stop trans-Atlantic flight.
20 C. (1931 - Scott #181) - Colonial Building, St. John's.
30 C. (1931 - Scott #182) - Grand Falls, Labrador.
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The 6 C. pictorial definitive stamp shown above, was overprintedin red and re-valued to 3 C. during 1929 (Scott #160).
This stamp also exists with a black overprint in two types. These were trial printings, and only 50 examples were made with each overprint type. They are very rare.